Elevating Brands Through PR Strategy
Get to Know Our CEO: Leading with Purpose-Driven PR
Tiara Sanders didn’t set out to build just another PR agency—she set out to build something with heart. As the founder and CEO of Alpha Stride PR, Tiara has turned a clear passion for people and storytelling into a business that helps brands show up in a more authentic, meaningful way.
She started Alpha Stride PR in 2020 with a simple but powerful idea: that every voice has value, and the right strategy can help it be heard. What began as a solo venture has grown into a respected agency known for thoughtful communication, sharp media instincts, and a deep understanding of how trust is built.
Over the years, Tiara has cultivated key relationships with celebrity management teams to help clients expand their brand exposure and tap into new audiences. Her approach isn’t about chasing clout—it’s about strategic alignment and long-term growth. That same intentionality shows up in everything she does, from media placements to crisis communications.
Who Says PR Can’t Be Personal and Powerful?
Tiara has also been vocal about her own professional path. As a woman of color navigating the PR world and the job market at large, Tiara shared her journey with Blavity, offering insights and encouragement to others who might be facing the same uphill climb. For her, representation and access aren’t just buzzwords—they’re lived experiences that fuel her work and mission.
With a background in communications and certifications in public speaking and DEI, Tiara brings both expertise and empathy to the table. She’s proud of what Alpha Stride has become—but even more excited about what’s ahead. If you ask her what drives her, she’ll tell you it’s the people.
“Every client has a story worth telling,” she says. “I’m just here to help them tell it right.”